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The Local Business
Growth Playbook

A free, week-by-week curriculum teaching local business owners how to dominate Google, get more calls, and build real systems — no fluff.

Videos coming soon. Written lessons available now — updated weekly.

🚀 Free SEO Glossary PDF → Get It Here
Phase 1Foundation
Week 1Read

How Google Actually Works (Simple Version)

  • What Google is looking for: relevance, authority, proximity
  • Why most businesses never rank
  • Why multiple assets beat one website
Week 2Read

Google Business Profile Domination

  • Categories: primary vs secondary (this is a huge deal)
  • Services setup (one of the biggest ranking factors most skip)
  • How Google reads your listing
Week 3Read

Reviews = Ranking Fuel

  • Why reviews matter more than people think
  • How to ask without being awkward
  • How to write review responses that help your SEO
Week 4Read

Website vs Landing Pages

  • Why most websites don't rank
  • What a 'ranking page' actually looks like
  • Why we build multiple sites
Phase 2Visibility & Leads
Week 5Read

How Customers Actually Search

  • Buyer intent vs just browsing
  • High-value keywords vs junk traffic
  • Why "screen repair near me" is gold
Week 6Read

Conversion Basics

  • Why traffic doesn't equal money
  • Simple things that increase calls right away
  • What makes someone actually pick up the phone
Week 7Read

Local SEO vs National SEO

  • Why local is easier to dominate
  • How proximity works in Google's system
  • How to show up in more cities the right way
Week 8Read

Competitor Awareness

  • What your competitors are doing wrong
  • How to spot weak listings
  • How to beat them without spending more
Phase 3Expansion Thinking
Week 9Read

Multi-Brand Strategy

  • Why one brand can limit your growth
  • How multiple brands bring in more leads
  • When to split vs when to keep one brand
Week 10Read

City Domination Strategy

  • Why every city is its own market
  • How to expand into nearby areas
  • What makes a city worth targeting
Week 11Read

Google Indexing & Visibility

  • Why pages don't show up in Google
  • What indexing actually means
  • How to get Google to find your pages faster
Week 12Read

Scaling Mindset

  • Thinking beyond jobs and toward building systems
  • Why most companies get stuck
  • How to set yourself up for growth
Phase 4Business Growth
OngoingRead

Pricing Strategy: How to Charge More

  • Why most businesses charge too little
  • How to raise prices without losing customers
  • How to stand out in a market where everyone looks the same
OngoingRead

Hiring vs Staying Lean

  • When to bring on your first employee
  • The real cost of hiring (it's not just the wage)
  • How to grow revenue while staying lean
OngoingRead

When to Reinvest vs Take Profit

  • The reinvestment trap and how to avoid it
  • How to decide what's worth spending on
  • Building a financial cushion while growing
BonusBonus Lessons
Bonus LessonRead

What to Do When Leads Slow Down

  • Figuring out why leads dropped
  • Short-term vs long-term fixes
  • How to prevent slow seasons from hurting you
Bonus LessonRead

How to Handle Bad Reviews

  • The right way and the wrong way to respond
  • When to push back on a fake review
  • How a well-handled bad review can actually help you
Bonus LessonRead

When to Run Ads vs Organic Only

  • The honest truth about when ads actually work
  • When organic rankings are enough
  • How to use both together for the best results
Bonus LessonRead

How to Dominate a Niche

  • The power of going narrow before going wide
  • How being a specialist lets you charge more
  • Building a name that's hard to compete with
Bonus LessonRead

Verifying Your Google Business Profile

  • How to prepare before recording your verification video
  • The exact step-by-step video walkthrough Google wants to see
  • Proving you control the vehicle, tools, and business location

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